Strong business relationships are always a priority. This is no different for the Lobo Group and its business partners. As a Certusoft team, we are happy to have helped build and strengthen these relationships. For this implementation, we created a module for managing loyalty programs. It is part of the Certusoft ERP system for FMCG industry.

Key needs of FMCG B2B loyalty programs

• Manage multiple loyalty programs in one software.
• Manage loyalty program participants and target groups.
• Management of all products available in the loyalty program.
• Loyalty points awarding mechanism.
• Preparation of price promotions for loyalty points.
• Ability to create loyalty programs with rewards.
• Integration with e-commerce store for B2B clients.
• Automatic allocation of rewards.
• Loyalty programs integrated with selling system and whole ERP.

Loyalty program management software

Lobo Group employees freely create loyalty programs that vary in type (price promotions, promotions with prizes), program duration or target group.

The loyalty program management solution allows them to configure a list of products linked to a specific loyalty program. Products can accumulate and redeem points collected in the loyalty program. The loyalty program system has a lot of possibilities, thanks to which it is possible to skip low-margin products and reward low-margin rotating ones or define quantity thresholds for products activating promotions.

Loyalty program is part of modern e-commerce

Every business customer who shops in Lobo's B2B online store uses his own account. The customer can join the programs available to him, check the balance of the loyalty account and see the history of loyalty program usage.

A customer shopping in an e-commerce store earns loyalty points for purchasing products covered by the program. After collecting the number of points specified by the program (accumulating a budget), he can use them, for example, for further purchases.